Hi, I’m Nicola - let’s get to know each other, here’s a little bit about me…

TLDR:

With over 20 years of experience in the wine industry, I help wine businesses sharpen their strategy and drive sustainable sales growth.

My 360° understanding of the sector—from retail to production—means I can quickly identify the changes that will deliver the greatest impact. From refining routes to market to strengthening brand positioning, I work collaboratively to implement practical, tailored solutions that deliver results. Let’s explore what could add the most value to your business.

Nicola Hale

The long read:

I’m Nicola, a Management Consultant with over 20 years of hands-on experience helping wine businesses sharpen their commercial strategy and grow their sales. I’m approachable and accountable, with a successful track record of delivering impactful and lasting results.

  • My career has encompassed roles with retailers, distributors, and producers – which gives me 360° understanding of how the wine industry operates. I am adept at identifying what are the most relevant changes needed across all business functions, to bring about the greatest rewards with speed and efficiency.

  • From building smarter routes to market across Europe and Asia, to engaging the right consumers and strengthening brand positioning, I bring the insight and practical know-how to make change happen. Whether it's refining your sales strategy, improving marketing effectiveness, or rethinking business processes, I work alongside teams to make improvements that stick.

  • I believe effective change is as much about what you don’t do as what you do. The Services shared on this site are some of the ways I have turned around performance in the companies I have worked with. Each strategic solution I develop, and implement is a mix of these Services – tailored to what the circumstances require and nothing more. What changes will add value to your business depends entirely on the commercial challenges you are facing – that’s something I would love to discuss with you further.

My experience, a unique blend

Let’s work together.

nicola@vinhale.com
+44 (0)7815 788 585